Shopbox case study
In between 2016 and 2019 as a member of the Shopbox team, I helped Shopbox to establish a design framework throughout its entire system, to design its information architecture and too enhance product’s usability and interface. Later, I became a Lead Product Manager responsible for the long-term product strategy, identifying product feature opportunities for the market while focusing on optimisation of the communication, development processes and practises within the team.
About Shopbox
Shopbox is an all-in-one POS solution for small and medium sized businesses. It allows one to receive card payments, optimize employee productivity, and maximize revenue. With Shopbox, one can manage multiple physical shops and obtain real-time sales updates by shop, employee, cash register or item. With Shopbox, management can learn more about customers, their purchase history, and preferences while also keeping track of individual product sales.
My role
I joined Shopbox in 2016 as a designer dedicated to design and redesign its entire product. My primary responsibilities in Shopbox were:
  • Designing UX and UI of Shopbox product (App + Web based back-office system)
  • Designing information architecture and product logic for new features
  • Conducting user research with Shopobox clients
  • Usability evaluation of Shopbox product
  • Creating product specifications and communicating them to the development team
  • Prioritizing product feature development
  • Defining needs for new product features
We started with adoption of Material design framework as an unifying design standard for Shopbox App and Shopbox back-office (my.shopbox) platform.
The app went through a complete redesign of its information architecture as well as its visual interface. After releasing the first redesigned app, we moved on to adding more features based on three different sources of needs / feature requirements:
  • Reflecting established industry standards
  • Internal user testing, interviews with clients, surveys
  • Tailor made features for clients
Design of back-office
After establishing a design framework for the Shopbox product, it was my task to design an unified design system for the Shopbox back-office platform called my.shopbox. The aim was to provide an effective tool for store owners / finance staff to manage their products, to be able to administrate the sales and transactional data and to help them to manage human resources for running their businesses.
We continued to use Material design framework for this platform in order to be able to provide an omni-channel user experience and to speed up the development work. While redesigning the UX and UI of my.shopbox I was leading the process of redefining the system logic together with the development team, CTO and sales team in order to ensure the stability and efficiency of the whole product.
Evaluating usability and interface
Part of my role was to continuously evaluate the customer satisfaction with the Shopbox product. We accomplished that by executing qualitative and quantitative surveys / interviews with Shopbox clients. Secondly we also continuously evaluated the UX and UI qualities of the product internally.
Leading product
Once the process of redesigning the entire Shopbox product was finished (redesign of the legacy system) I continued with designing new features, however I became more focused on communication with Shopbox’s geographically distributed development team, prioritisation of development tasks, creating system specifications and communicating with clients (in case of tailor made features).
Since I had the opportunity to work in this kind of development setup, I have decided to do the research on challenges imposed by geographical distribution of the team members in software development as part of my Master’s thesis.
Later on, I continued to use the findings from this research in order to optimise the processes and practises within the Shopbox development team.